Student Project

The Problem: Create a corporate communication piece to carry out a message.

The Solution: The company is a manufacturer of hydrogen fuel cells. Moving away from a large format for this big company, I decided to created a small piece to communicate the message that a small thought/idea can lead to huge things. The size (4in x 3in) of this booklet is in proportion to a hydrogen fuel cell. This undersized booklet packs an oversized punch with large typefaces and powerful imagery. For a technolgy company I chose to take the opportunity to put more of a human touch. I gave the company human characteristics, both feeling and failure. Futura was the typeface of choice for the large narrative story portion of the booklet. This is a subtle nod to the scientist and the precision required with math, geometry, and accuracy involved with their expertise. The project revolves around the evolution of the idea. It was fitting to use the typeface Avenir for the body copy. This typeface was chosen for its clarity and its own evolution from Futura. A clear box was used to present the booklet. At a final stage, the materials of the box would be carefully chosen to reflect the importace of sustainability; perhaps the box would be given back to the company and used to create a part of the fuel cell.