Student Project

The Problem: 3 parts to this project. Logo design, business card design, ad design (for print)

The Solution: I created the logo for Spooned, a frozen yogurt business (hypothectical) in Burnaby BC Canada. The business is focussed towards reaching health minded professionals in the 20 - 35 year old range.

Part 1: logo design - Hand drawn logo inspired by the organic swirls of freshly served yogurt. Fresh and light combination of a humanistic inspired typeface.

Part 2: business card design - The logo is read horizontally but is meant to be turned vertically to read the contact information. Turning the card vertically creates a scooping motion; similar to the action of customers enjoying the fresh frozen yogurt of spooned.

Part 3: ad design (for print) - Original photography. The berries take on a life of their own.