Student Project

The Problem: Choose a product and develop a packaging concept

The Solution: A t-shirt was the main product. The t shirt was placed in a spray can mock up, the graphic on the t shirt was seen though the clear window of the spray can. A graphic was placed on the t-shirt. This graphic was made from a number of pictures taken of Vancouver, British Columbia then digitally mixed to create more focus on the colour. The mix of colours was made in a graffiti style. The next stage of the concept was the placement of the t-shirt in the mock up spray can, this signifies that the art is in the spary can. The controversy of graffiti and art plays some sattire in the project, the concept of creating a brand named moteef is the basis of the inspiration. Some would say that graffiti is art.

The t-shirt was an original creation. The packaging was hand made and constructed from a hand-soap bottle, styro-foam container, and tupperware lid.